Part five
Getting found in AI search
The search box changed shape. The answers come from text, so the text has to exist.
Someone new used to type Lagree near me into Google and get ten links. Now she asks an AI and gets one paragraph naming two studios. There is no page two.
The questions she asks a model are longer and more honest than anything she typed into a search box. Is it safe six months postpartum. I have bad knees, is this or reformer Pilates better for me. What actually happens in my first class.
Those are the questions your front desk answers forty times a month. If the answers are not written in plain text somewhere a model can read them, the model answers from the average and sends that person somewhere else.
A model cannot read an Instagram carousel. It cannot read words baked into a graphic. If your best explanation of the method lives inside an image, it does not exist.
Check yourself in ten minutes
- 1. Open ChatGPT. Ask what are the best Lagree studios in your city.
- 2. Open Claude. Ask the same question.
- 3. Open Perplexity. Ask it again.
- 4. Write down who gets named each time.
- 5. Ask each one: why did you recommend those.
The answer to question five tells you which pages are doing the work, and whose.
1
Google Business Profile
Hours, photos of the actual room, the services list written out, and replies to every review in your own voice. Models read this and so does everyone else.
2
A plain-text About page
Who teaches, what the method is, who it suits, what happens in a first class. Real sentences on the page, not a video and not a graphic.
3
An FAQ page built from your own inbox
Take the questions your front desk answers forty times a month and answer them in full sentences. Postpartum, knees, first class, what to wear, how it compares to reformer Pilates.
4
Schema markup
Structured data that tells a machine what your business is, where it is, and what you offer. One hour of work for whoever built the site.